How to Change WordPress Login Logo | Custom WP Branding

If you’re building a professional website or managing multiple client projects, giving your WordPress login page a custom logo is a simple yet powerful way to establish branding and deliver a premium experience.

In this guide, we’ll walk you through how to change the WordPress login page logo with and without plugins — using SEO-friendly, high-performance methods. Whether you’re a developer, freelancer, or agency, customizing the login screen is one step closer to a fully white-labeled WordPress experience.

💡 Don’t want to handle it yourself?
Astranic Digital offer professional WordPress branding services — including custom login pages, white-label dashboards, and full website identity customization. Get in touch for expert support!

🔍 Why Customize the WordPress Login Page?

The default login page (wp-login.php) in WordPress displays the WordPress logo and links to wordpress.org. That’s fine for beginners — but for professional projects, you want to:

• Add your company logo or client logo
• Create a branded WordPress login page
• Replace default WordPress links with your own
• Improve UX for clients and users
• White label your WordPress site

🛠️ Method 1: Change WordPress Login Logo Using Code (No Plugin)

For speed, performance, and SEO, using custom code is better than adding another plugin. Follow these steps:

✅ Step 1: Upload Your Logo

Upload your logo to your theme folder, e.g.:

/wp-content/themes/your-theme/images/custom-logo.png

Make sure it’s sized appropriately (ideally 320×100 px for best quality).

✅ Step 2: Add Code to functions.php

Edit your active theme’s functions.php and add this:

phpCopyEditfunction custom_login_logo() {
    echo '
    <style type="text/css">
        #login h1 a {
            background-image: url(' . get_stylesheet_directory_uri() . '/images/custom-logo.png);
            height: 100px;
            width: 100%;
            background-size: contain;
            background-repeat: no-repeat;
            padding-bottom: 30px;
        }
    </style>
    ';
}
add_action('login_head', 'custom_login_logo');

You can replace the image path as needed.

✅ Step 3: Change the Logo URL and Title (Optional)

phpCopyEditfunction custom_login_logo_url() {
    return home_url(); // Changes link from wordpress.org to your website
}
add_filter('login_headerurl', 'custom_login_logo_url');

function custom_login_logo_url_title() {
    return get_bloginfo('name'); // Tooltip on hover
}
add_filter('login_headertext', 'custom_login_logo_url_title');

✅ Result: A fully branded, plugin-free WordPress login page!

🔌 Method 2: Use Plugin to Customize WordPress Login Logo

If you’re not comfortable editing theme files, use one of these top-rated plugins:

1. LoginPress – Custom Login Page Customizer

• Drag-and-drop login customizer
• Upload logo, change background, fonts, buttons, etc.
• Ideal for non-coders

2. Custom Login Page Customizer by Colorlib

• Simple UI for logo changes
• Real-time preview

3. White Label CMS

• Great for agencies
• Customize login, dashboard, and hide WP branding

🧩 Want it done-for-you?
Hire Astranic Digital to build your custom WordPress login experience — no plugins needed, fully optimized, and built to match your brand style.

📈 SEO and Branding Benefits

Changing the WordPress login logo is not just cosmetic. It offers real SEO and brand value:

• Stronger brand recall for clients and team members
• Prevents client confusion with WordPress branding
• Part of full white label WordPress setup
• Improves professionalism and client trust

🔒 Bonus: Secure Your WordPress Login Page

While customizing your login logo, don’t forget to also:

• Change the default login URL (wp-login.php) using plugins like WPS Hide Login
• Enable 2FA (Two Factor Authentication)
• Limit login attempts
• Use secure SSL and admin passwords

🚀 Hire Experts to Customize Your WordPress Login Page

You’ve seen the methods — but if you’d rather focus on your business and leave the technical work to experts, reach out to:

👉 Astranic Digital

Digital branding agency offering WordPress customization, security enhancements, and UI/UX tailored to your brand identity.

🔧 Let professionals craft a stunning, on-brand login experience that’s optimized, secure, and fully customized for your users.

🧩 Final Thoughts

Whether you’re running an agency, building client sites, or managing your own brand, customizing the WordPress admin login page logo is a small but meaningful improvement. You can do it without a plugin, keeping your site light and fast, or use a plugin for advanced designs and ease of use.

Take control of your WordPress branding — starting from the very first login screen!